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Football is the people's game

Sharp is an inventor for society and football is the people’s game /This is Why we are proud to be one of the sponsors of UEFA EURO 2012™.  Between 8th June – 1st July 2012 over one million football fans will be attending the tournament in Poland and Ukraine, with a further 1.2 billion fans around the world united through the passion of the sport.

As part of our sponsorship in this passion-fuelled event, we will be undertaking Europe’s largest ever study of football fans – which we call Sharp FanLabs. Our focus will be on measuring, analysing and comparing the passion levels of football fans from across Europe, both in the lead up to and during the tournament. We aim to reach a wide variety of conclusions, from which country is the most committed and confident, to who is Europe’s most passionate fan.

Starting soon, our fully equipped FanLabs trucks will set off on a journey around Europe screening matches and gathering biometric data from football fans. Then during UEFA EURO 2012™ , our trucks will also be on the ground in Poland and Ukraine to measure live fluctuations in passion levels throughout the tournament. Thousands more will also be able to take part online and by downloading our FanLabs mobile app, which will constantly monitor various passion levels of fans, such as confidence, excitement and knowledge.

We are very excited about our involvement in UEFA EURO 2012™ and confident FanLabs will bring something totally unique to the tournament. To find out more, visit fanlabs.com when it launches in September 2011.